Who we are
When
One day, a representative from Jizake Japan Cooperative, the leading Japanese Sake Association in Canada, visited us alongside Mr. Sato, the esteemed owner of Yamatogawa Sake Brewery in Fukushima, Japan. Their purpose was clear: to fight the false narrative that all of Fukushima was contaminated and that nothing from the region was safe to consume.
Today, we know this was entirely untrue. In fact, the water used to cool the nuclear plants is so thoroughly filtered that it is cleaner than most drinking water outside of Japan. However, at the time, misinformation spread rapidly, unfairly tarnishing Fukushima’s reputation and worsening the struggles of those living there.
